Auxiliary Board

Maribel Barrios, Auxilliary Board Chair
Multi-Cultural Community Relations Manager Blue Cross Blue Shield of Arizona

Maribel Barrios is Multicultural Community Relations Manager for Blue Cross Blue Shield of Arizona (BCBSAZ), the largest Arizona-based not-for-profit health insurance company. Maribel began with the company in 2006 and has held positions of increased responsibility in the area of marketing and community relations. Currently, as Multicultural Community Relations Manager she is leading the development & implementation of strategies that focus on Arizona’s Hispanic and Multi-Cultural Market and is actively involved in BCBSAZ community outreach programs.
Prior to joining BCBSAZ, Maribel held a senior account manager position with an Arizona based advertising firm where she handled Hispanic marketing responsibilities. With 15 years experience in multi-cultural marketing and communications she has a unique skill set having worked with several media outlets including Hispanic radio and television. Her professional background also includes marketing and strategic development in the insurance industry.

Maribel received her Bachelor of Arts degree in Media Arts from the University of Arizona. She is a member of many associations namely the American Translators Association and National Association of Professional Women.

Her contributions have been recognized internally and externally. In 2008 she was recognized by the Arizona Hispanic Chamber of Commerce as one of the top 40 leaders under 40 for her contributions to business and community. In addition she offers her time to Phoenix Children’s Hospital, Partnership for a Drug-Free America, A Stepping Stone Foundation and Teatro Bravo amongst others.


Auxiliary Board List


 Jennifer Benavidez
Partner Do Me a Favor

Kate Birchler
Senior Manager, Marketing
Westcor

Jamie Brown
Attorney
Fennemore Craig, P.C

Ashlee Ciora
Tourism Sales Manager
Scottsdale Convention & Visitors Center

Cindi Cohen
Director
Two Degrees

Holly Daetwyler
Manager, Advisory Services
Grant Thornton LLP

Elena Flores-Breese
Advisor/Marketing Director
Flores Capital Management

Emily Ginzl
Account Supervisor
E.B. Lane Advertising & Public Relations

Kirsten Johnson
Real Estate Consultant

Maya Koppikar
Director, Strategic Planning
Banner Health

Suzie Kwilosz
Community Partner

Stacy Lloyd
Owner
The Lloyd Media Group

Marla Matson-Quattrone
Principal
Loop ~ A Creative Consortium LLC

Kate Nason
Senior Financial Analyst Competitive Analysis and Benchmarking
Intel Corporation

Julie Romero
Director, Hispanic Marketing & Sales
Arizona Diamondbacks

Emily Ryan
Government Affairs
Copper State Consulting Group

Nicole Ryba
Sales Manager
Desert Living Magazine

Amy Steele
Audit Manager
Deloitte & Touche

Karilyn VanOosten
Director of Business Development & Enrollment
Grand Canyon University

Sustaining Members
Nicole Bidwill
Lisa Hirsch Handley
Margaret Merritt
Celeste Nichols-Hollifield
Lisa Pagel
Belle Petznick
Melinda Petznick
Michele Shipitofsky
Amy Videan
Julia Winter
Heidi Coupland

Honorary Members
Maureen Barkley
Tara Hitchcock


Fresh Start Foundations

Our Founders ­ Pat Petznick and Beverly Stewart

Even as young teens, Pat and Beverly wanted to help women, who like their grandmother, suddenly became the sole support of their families. Over the years, the Arizona natives became ardent community activists on behalf of women. In 1992, Pat Petznick and Beverly Stewart were in a position to personally and professionally reach out to women in need. The initial offering was a day of pampering at Rolf’s Salon, then co-owned by Pat, Beverly and Rolf Lohse. The women theorized that a new hair style and personalized make-up were immediate ways to boost one’s confidence and increase self-esteem. Each month 20 women from shelters and social service agencies were invited to “A Fresh Start Day of Beauty at Rolf’s.” This core Fresh Start service remains in place today through Rolf’s Salon as well as through the Self-Esteem Room at the Foundation’s Women’s Resource Center.

Board of Directors

1995, '96 Sandy Cowen
1997, '98, 1999 Barbara Ralston
2000, '01 Marlene Klotz Collins
2002 Michelle Kerrick
2003, '04 Barbara Hoffnagle
2005, '06 Mary P. Upchurch
2007 Becky Jackson
2008, '09 Kim McWaters
2010 Nancy Loftin