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Fresh Start Teams Up With Cardinals for 3rd Annual Touchdown Luncheon

November 2, 2007 ( Phoenix, AZ) - For the third year in a row the Arizona Cardinals have opened up what is traditionally a closed practice, for a good cause. Last month, the Cardinals in conjunction with Fleming’s Prime Steakhouse and Wine Bar, hosted an exclusive sideline luncheon at the Tempe training facility to benefit Fresh Start Women’s Foundation.

This year, the event raised $38,000 and all of the proceeds will benefit Fresh Start Women’s Foundation. In the three year’s this event has been held, it has raised nearly $100,000 for Fresh Start. This year, Kaley O’Kelley, ABC 15 Weather Anchor, emceed the luncheon.

Michael Bidwill, President of the Cardinals, kicked off the luncheon with an invitation to the field to watch practice. The event concluded with a visit from Coach Whisenhunt and the players signing autographs for fans.

Leah Hoffman-Langerman, President of Hoffman and Hock, chaired the event and generous sponsors Greenberg Traurig, Loreto Bay Company, Camelback Community Bank, American Express, SunCor, Air Marketing, SRP, Comerica Bank and Verizon Wireless made this unique event possible.

About Fresh Start

Fresh Start Women’s Foundation is a nonprofit organization dedicated to helping women help themselves. It accomplishes this through the work of the Jewell McFarland Lewis Fresh Start Women’s Resource Center. To access comprehensive services, please visit the center at 1130 E. McDowell Rd. in Phoenix, call (602) 252-8494, or go to www.WeHelpWomen.com.






 

Our Founders ­ Pat Petznick and Beverly Stewart

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Even as young teens, Pat and Beverly wanted to help women, who like their grandmother, suddenly became the whole support of their families. Over the years, the Arizona natives became ardent community activists on behalf of women. In 1992, Pat Petznick and Beverly Stewart were in a position to personally and professionally reach out to women in need. The initial offering was a day of pampering at Rolf’s Salon, then co-owned by Pat, Beverly and Rolf Lohse. The women theorized that a new hair style and personalized make-up were immediate ways to boost one’s confidence and increase self-esteem. Each month 20 women from shelters and social service agencies were invited to “A Fresh Start Day of Beauty at Rolf’s.” This core Fresh Start service remains in place today through Rolf’s Salon as well as through the Self-Esteem Room at the Foundation’s Women’s Resource Center.

Board of Directors Chairs

1995  Sandy Cowen Miller ( 2 terms)

1997  Barbara Ralston (3 terms)

2000  Marlene Klotz Collins (2 terms)

2002  Michelle Kerrick (1 term)

2003  Barbara Hoffnagle (2 terms)

2005  Mary Upchurch (2 terms)

2007 Becky Jackson (1 term)

2008 Kim McWaters